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Network Marketing: Converting Your
Visitors to Buyers
Today, many network marketers are making the same
mistake. They make the decision that they want to become
network marketers. They choose a theme for their website,
they design the site, add in their affiliate programs, and
sit back and watch the traffic roll in. Unfortunately,
however, the sales that the site generates are nowhere near
their estimates and visitor to buyer conversion rates are
minimal.
Hopefully, you're reading this article before you've gotten
that far and won't have to spend a lot of time redoing your
work, but the truth is, the process of converting a visitor
to a buyer begins at the beginning and is difficult to add
on at the end.
If you are one of those people, however, don't despair. You
may be able to correct the problems with a few minor
adjustments. The most important thing to remember when
making the move into network marketing is why people are
visiting a website in the first place.
If you're adding affiliate programs to an existing site,
it's fairly simply to identify your audience. Let's take a
look at an easy example. A website is created to market
tours to a "supposed haunted house," the scene of a brutal
mass murder in the early 1900's.
Publicity surrounding the house drives a fair amount of
traffic to the site and frequent updates bring returning
visitors back. A guestbook gives the webmaster a pretty good
idea of who his visitors are and where their interests lie.
Using this information, he's able to pick and choose
affiliate programs in the paranormal/spiritual realm that
would have an interest to his visitors.
Taking advantage of his mailing list, he's able to send out
personal recommendations on the products he's featuring.
Because he's in constant touch with his visitors, he can
measure responses and make changes accordingly to maximize
potential sales. Because they already know and trust him,
his visitors are 3x as likely to make purchases.
This case, however, is a perfect utilization of the concept
of affiliate programs and a constant stream of income was
fairly easy to garner. With the realization that network
marketing and affiliate programs can be very lucrative,
however, more and more sites are being created for just that
reason.
Setting up a site like this is much more difficult, however,
because you not only have to create the site but you have to
be able to identify the needs of would-be visitors.
The easiest way to do this is to use search engine
marketing.
This is a technique guaranteed to bring highly qualified
buyers to your site. It does, however, have to start at the
beginning. With over 700 million people on the internet at
any give time, your market is endless and even a niche
product is bound to sell well if you can attract those
buyers directly to your door instead of allowing them to go
somewhere else.
Of those 700 million people using the Internet, every 4th
person is buying something at this very moment. Those sales
will result in purchases totally over a billion dollars a
month. Search engine marketing allows you to stop searching
for buyers and allows them to start searching for you.
It can, be a difficult and time-consuming task.
There are many professional companies that offer these
services; however, you'll have to be willing to invest some
money to get their help. If you don't have the money to
invest in having this professionally done, there are several
good books on the market that can give you a few tips.
Remember, however, search engine marketing and search engine
optimization are two different things.
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