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Network Marketing:
Just Ten who get Ten who get Ten...
A well-known
network marketing company selling herbal supplements held a presentation for
prospective recruits. They introduced several spokespeople for the company and
showed a brief video about the founder of the company, who had become a
multi-millionaire in the business. The prospects were asked one simple question:
How would you like to learn the secrets of this multi-millionaire?
Of course,
everyone present was interested.
They asked
everyone to get out a sheet of paper and write down the names and numbers of ten
people they knew.
It would all
start with ten, they were told.
Some of the
prospects left the room in a huff, in unbelief. It couldn’t be that simple, they
thought. Or it was too hard. Or they had been misled. One way or another, these
prospects refused to believe that the secret would start with that small list of
ten.
But indeed,
that’s where it does start. And those who know the business understand why.
Those ten may be “warm leads” of friends and relatives--some of whom will be
interested while others will not. However, those that are interested will be
signed up and then asked to draw up their own list of ten. Of the recruits from
that list of ten, they then will be asked to draw up their own list of ten.
On and on the
process will continue, theoretically indefinitely, but in reality limited by
factors such as the time and dedication.
This is why
those who dedicate themselves to the business can be so incredibly successful
and build huge downlines. They create a residual stream of income from an
ever-expanding circle of influence.
Multi-level
marketing benefits from this mathematical progression, making it the ideal
business for those who have come to appreciate the benefits of working smarter,
not harder. Viewed in this way, it should be not hard for your recruits to find
ten. It’s not about conducting a nationwide ad campaign. It’s about working the
people that you know--and undoubtedly, you know a lot more than ten.
If you contact
ten who aren’t interested, just ask them for the names and numbers of others who
might be interested. Eventually you will be able to get your list together.
What did that
multi-level millionaire know, that was embodied in this secret? He understood
the power of leverage, the ability to use an existing pool of workers to get the
job done, rather than having to do the whole thing himself. In the business
world you have may heard of the term “OPM”--other people’s money. Successful
people do not necessarily have all of the money they need “out of pocket,” but
they know where to get the resources.
In the same
way, we are in the business of leveraging other people’s labors--not as
taskmasters whipping slaves into submission, but as people determined to
succeed, and willing to cooperate with others to achieve that success. In the
process, we are merely asking them to do what we are doing ourselves, and
everyone benefits from the power of leverage.
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