|
|
|
 |
|
|
Leads for your Network Marketing
Business
Leads
are the lifeblood of your network marketing business. Without them, your
business will dry up. Or worse, you will find yourself overworking the existing
people in your downline because you lack any true vertical growth in your
business. You will need to keep a steady supply of fresh leads coming into your
network marketing business to keep it from becoming stagnant.
The best way to accomplish this is to purchase fresh, targeted leads
from a lead supply company. There are many of them out there, so you’ll have to
research the best ones. As with any business you’re appraising, you want to
check the reputation of the company, how long they’ve been in business, and get
some idea about how current their leads are. Credibility is the key, so do your
due diligence. After all, in this age of “spamming,” just about anyone can
harvest email addresses and complete contact information of the Internet and
pass it off as “leads.” So do your homework. Make sure the company you’re buying
from hasn’t sold those names multiple times before, and as a precaution, ask for
a time stamp and I.P. address of all those names. You may need this as
protection in case someone complains that you are spamming.
Another criteria that you should consider
when researching your company is how much support they provide you along with
the sale of the leads. Some of the better lead generation companies not only
sell leads but also provide training. Others also offer a complete marketing
plan that shows you how to work the leads in your business to your best
advantage. You need to consider the “total package” when reviewing from where
you will be purchasing the leads for your business.
Leads can have a very profitable domino effect in your business.
Let’s say you purchase quality leads from a lead generation company. You can
pass these leads to people in your downline, who will then have the leads they
need to build their leg of your organization. In turn, you will receive
additional commissions. Rather than pocket these commissions yourself, you
should—at least in the early stages of your business—reinvest the commissions to
purchasing more leads, and passing them on to your downlines to further create
vertical growth in your business.
You may also use leads as powerful ways to motivate your employees.
For example, you can set milestones of achievement for distributors in your
downline. Once they pass the milestone, you can pass them some qualified leads
as rewards for their achievement. You can guarantee that they will appreciate
these freebies, and the extra effort that you are providing them in becoming
successful. You can also use leads as training tools for new distributors. You
can demonstrate, with the first few leads, how to contact them, sell them the
pitch on your program, and then sign them up after you. Once you’ve shown your
downline the ropes, they’ll be able to go out and buy good quality leads on
their own
|
