|
|
|
 |
|
|
The Influence of Baby Boomers
and Health Care on the Future of Network Marketing
Boomers, Healthcare and Network Marketing: The Wave of
the Future
As the Internet and E-Commerce forge ahead, consumers are
moving in droves to the World Wide Web for their shopping
needs. Groceries are ordered online and delivered to our
doors, colleges are offering online courses, and we're
picking up movie rentals from our mailboxes.
This nationwide trend can only bode well for the network
marketing industry. Savvy network marketers are scurrying to
identify their marketplace and it seems they've found it.
The Baby Boomers, the group that has made millionaires of
the CEO's smart enough to be one step ahead of them, are
getting old.
We've watched them move like elephants through the years and
as the herd approaches their fifth generation, the golden
egg has been laid. Prepared baby food, hula hoops, fast
food, and fashion have given way to a generation that that
has discovered a new appreciation for staying young and
healthy.
It is estimated that the diet, nutrition and personal care
industries will be a $100 million dollar market within the
next five years. The Boomers want to look and feel younger,
they want more energy, and high quality natural healthcare
products.
They're a particular bunch and once they make up their
minds, there's no stopping them. Network marketers have
realized the same and are quickly responding to the demand.
A recent google search for natural healthcare products
returned over 3 million hits, a similar search for network
marketing of natural healthcare products returned half that
number. Those with the foresight to identify this trend and
focus their marketing on this audience will very shortly
reap the rewards.
In the United States alone, adults over the age of 50 are
responsible for over 500 billion of the dollars being spent
in direct healthcare spending. That number is expected to be
well over a trillion dollars in the next two years. This
same group represents over 40 million users of credit cards,
almost half of the total number issued in the United States.
Now, however, is the time to act. Focus your attention on
the reputable companies who have already identified this
trend and get in now.
According to the American Medical Association, there are
more than 56 million Americans over the age of 50 living
with heart disease and over 40 million with arthritis.
The health issues the Boomers are facing are chronic and if
they have their way, will be around for a long, long time.
Baby Boomers are confident, optimistic and extremely
liberated. To maintain their current lifestyles, they have
to take care of their bodies, minds and spirits. They're
independent, educated and financially stable.
They know what they want and are more than willing to go
after it. The equation, Baby Boomers+ healthcare products+
network marketing = financial success. This generation has
made a habit of being young and they will not disappear
quietly. They want to continue to live healthy and active
lives and are willing to spend money to do it.
As they've moved through their lives, we've watched jars of
baby food jump from 270 million to 1.5 billion, schools were
built at breakneck speeds, and colleges scurried to redefine
curriculms to hold their interest. The marketplace has
responded to this generations every whim and succeeded
because of it.
If traditional healthcare does not satisfy their needs, they
will go elsewhere. With a network marketing business that
targets this market, you could be their chauffeur.
|
