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MLM Leads - How They Work and How
to Generate Them
What Are the Best Types of Leads for my MLM business?
Quite frankly, the best leads you can have for your Network
Marketing program are the ones that you can generate
yourself. The easiest way to generate leads to your specific
business is to create an ad for your business and a web
based lead capture page.
When people click on your ad, they are then directed to your
site to complete their information and submit the form. You
can place your ad on various high traffic websites and
search engines that are selling space.
Although you'll pay for the ad, you know these people are
definetely expressing an interest in your program and the
return on your investment will be much higher than if you
purchase your leads from a list company or lead broker.
If, however, you'd still prefer to purchase your leads or
your ads aren't generating enough response in the beginning,
there are several things you need to know before buying your
leads from a broker. The first step is understanding what
types of leads are available and how they are generated.
Opt-in leads: An opt-in lead is generated when a person
completes and submits a form or chooses to receive
information about a home based business. In many cases, a
person is directed to a second page to complete the
information and verify their interest.
It is important to remember, however, that all leads are not
created equally and it's a good idea to doublecheck with
your list broker on the qualifications before actually
purchasing leads.
Many opt-in leads are collected when a person visits a site
and before they can access whatever they want to access,
they have to fill out a registration form. The form is
either set up to click on the items to "opt-in" or to
unclick the items to "opt-out".
Leads gathered with an "opt-out" form are not the best kind
of leads for obvious reasons. If all of the boxes are
automatically checked, many people don't realize that they
can deselect particular items, consequently they will be
bombarded from all of the advertisers, even if they were not
interested in the offer.
Opt-in leads, however, do let you know that the interested
party did actually check a box. The biggest challenge with
Opt-in leads, however, is that these leads have probably
been sold over and over and over. The other type of opt-in
lead is captured when a prospect is directed to a form to
complete after clicking on a banner or link.
They will complete a form that is requesting more
information on a home based business opportunity. The ads
are extremely generic, consequently allowing the Lead
Company to sell these leads to a variety of buyers.
Incentived Leads are to be avoided at all costs. These leads
are captured when a prospect responds to an offer to receive
something for free. Although they may definetely have an
interest in the product being offered; odds are they will
have no interest in your program.
Surveyed leads are gathered when a visitor responds to
several questions including whether or not they have any MLM
experience and what companies they've worked with in the
past. They may also be able to provide information on how
much time a person wants to invest, how much money they plan
to invest and how quickly they'd like to begin.
A variation of this survey lead is a phone-qualified lead.
This lead is generated when a telemarketer makes a call and
acquires answers to questions similar to those in a survey
lead. These are the best leads you can buy and will run
anywhere from $5.00 to $10.00 apiece. A slight variation of
a phone-qualified lead is a phone-verified lead. Many people
don't realize that there is a difference.
A phone verified lead simply means that a telemarketer
called and confirmed the information. The information was
not gathered in the call. These are definetely lower quality
than qualified leads, as many people will simply agree with
the caller to simply get them off the phone. If a prospect
actually takes the time to provide the answers as in a phone
qualified lead, however, the interest and intent is usually
high.
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