How to Get your MLM Page Ranked
Perhaps you’ve signed up to be part of a
Network Marketing company that offers to set up a free web page for you to sell
your goods and business model. Or, you may have chosen to create your web page
yourself, apart from the MLM company’s assistance. Either way, you’ll need to
drive traffic to your site to get prospects who are interested in purchasing
your products and being part of your downline.
There are many methods to promoting your MLM
web site, such as appending signature files to emails that you post in forums,
or attaching your web site address to your business card. But the most important
method you need to use to make sure your site gets the widest possible audience
is to get it listed—and then ranked high--in the search engines. Notice that
getting it listed is not enough—it must also rank high as well. If you only get
your MLM page listed, but it doesn’t rank high in the search engine, then it
could appear hundreds of entries down in the search results. The vast majority
of impatient web surfers will never see it. Therefore you should strive to
ensure that your web page appears high in the listings of the major search
engines.
In recent years some have taught about search
engine ranking as if it were some dark art requiring secret rituals known by
only a select group of people. This is far from the truth. There is a science
to getting your page listed in the search engines, but you have to know the
basic method behind how the search engines works.
Search engines work by ranking pages
according to content. The more specific content that you provide on your web
site, the higher up in the rankings that it will appear in the search engines.
This should make sense once you think about. The reason that so many people
“surf the Net” is that they’re looking for information. Sure, pictures,
animation and midi files that play when you visit a site might make it more
interesting. But that fact is that these extra bells and whistles require more
time to download, and the average surfer may not have the highest connection to
the Internet. What they really want is information—good, quality content. The
saying they have about the Internet is that “Content is king.”
So offer plenty of good, quality content on
your web site. This means you can have a batch of articles, maybe in the 500
word variety, about the problem your product solves. If it’s a stain remover you
can have a whole suite of articles about stain removal and household cleaning.
Make it meaningful—let visitors who come to your web site learn something they
can take with them even if they don’t sign up for your program right away. In
this way, you are “preselling” them by offering something of value. That way,
you’ve earned the right to be heard about your product and they will be more
willing to hear.
Once you’ve added content, follow the
instructions at the search engines like Google to get your page listed. The more
content, the higher you will rank.
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