Cyber Recruiting
The age of the Internet is here, and to say that it has
revolutionized business would be an understatement. E-commerce is burgeoning and
growing at explosive rates year after year. More and more Americans are becoming
accustomed to, and comfortable with, buying goods online. For you as a Network
Marketer, the Internet has opened up new vistas for recruiting.
It is now possible for you to have your own web site that acts as an
advertising magnet for your network marketing business. Instead of making a
sales presentation—or asking for a few minutes of people’s time—you can simply
post all the details of your business opportunity to web surfers looking for a
way to make an extra income.
People can visit your web site and decide if they’re interested in
the opportunity or not. They have all the information in front of them. There’s
no high-pressured sales pitch, they can take as long as they like to decide. If
they decide that they do, in fact, want to look into the business opportunity
further, they can sign up on your web site and request more information.
At this point you may want to pre-screen people so that you don’t
wind up sending packets of information to people who are merely curiosity
seekers, thus wasting your precious time. Instead, ask people to supply their
phone numbers and complete mailing addresses. People who are serious about the
business opportunity will not hesitate to provide you with this information so
that they can get a call back. You can then follow through and begin
building a downline.
Don’t underestimate the potential this method of automated
prospecting offers you to build your downline. Highly successful network
marketers have been known to use the Internet to build a downline thousands of
levels of deep. Some network marketers use the Internet to build just one leg of
their network, while others build the entire network online. The Internet and
Network Marketing are a proverbial match made in heaven. The reason that this is
so is that the Internet allows exponential growth in a rapid period of time, and
Network Marketing, as you well know, relies on mathematical multiplication to
provide you with the levels of success you desire.
Online, you don’t have to worry about offending prospects or wasting
anyone’s time. Rather than going to them, they will come to you. You won’t need
to bother friends and relatives who try in their own polite way to tell you that
they are not interested. Rather, your web site acts as a great “combine,”
sifting through hundreds of thousands of unique visitors and ferreting out those
prospects who are truly interested in the opportunity that you offer.
In the early days
of network marketing (back in the ‘80’s), this method of automated prospecting
used to be done with direct mail and video cassettes sent out to inquirers.
Nowadays, you can accomplish far more—in less time—and accelerate the pace with
which you explode your network marketing business to phenomenal success.
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